Are you aware of this? A majority of dentists bring in new patients only through referrals, whether they come from a specialist network or from current patients. You can only go so far with referrals since they are limited to personal connections. In contrast, dental marketing campaigns, when implemented effectively, can be extremely beneficial, allowing dentists to steadily increase online exposure and walk-in traffic the more they market.
Additionally, with relatively few dentists currently marketing themselves online, dentists can capitalize on dental marketing services for spreading the word about their practice and investing in their long-term survival. With the help of digital marketing, dentists can increase their online exposure and revenues.
Digital Marketing for Dentists: What Are They and Why Do They Matter?
When it comes to search engine optimization (SEO), dentists may not be familiar with the acronym, but it refers to the process of making websites and pages appear more prominently in search engine results. It is the process of increasing your website’s traffic “organically,” or without relying on pay-per-click ads (PPC). SEO is one of the best ways to increase your online exposure, so most dental marketing services begin with organic SEO. Marketers implement other dental marketing strategies after your website and pages have seen a significant increase in search-engine rankings, such as updating your website or taking advantage of email marketing and digital analytics.
Specific, well-researched keywords related to the industry are the basis of SEO. You can target specific searches that your potential customers are inquiring about by using simple keywords. The next step is creating the content on your website that includes the keywords (articles, blog posts, videos, and more). You’ll be listed on the results list when someone types the exact keywords into a search engine. Your business will be found more organically in search results if you share SEO-friendly content (and if your content is good). Sounds simple, right?
Backlinking for digital marketing for dentists
In order to maximize dental marketing SEO results, you should actively encourage as many different dental-related websites and blogs as possible to link back to your website and on-site content. In other words, if you gain backlinks to your site, search engines like Google will determine that your site is of high quality and should have a higher ranking.
Each link to your site represents a vote of confidence about the quality of the site and its content, from the viewpoint of a search engine. The act of linking to your site tells a search engine that it is a credible and reliable resource. The purpose of backlinking in the context of dental marketing is to acquire links from authoritative dental blogs and websites, as a result of which, you will rank higher in search engine results. The bottom line is that a higher ranking will get your site more online visibility, and therefore, more qualified leads.
Optimizing your dentist’s website
As part of an effective SEO optimization strategy, you should also ensure that your website is fully search engine friendly. By doing this, your dental practice website will appear higher in search engine results, since it will be properly indexed. While many dentists do not believe that their existing website is having backend indexing and SEO problems, these problems are usually only noticed by those with extensive digital marketing experience. A credible SEO specialist will therefore be able to examine your website.
Dental email marketing that works
Marketing your practice online with email is another cost-effective strategy. Your patients can be reminded of the importance of dental health by receiving dental email marketing that consists of email blasts and newsletters. You can also use it to build patient satisfaction, inform your patients about your unique specials or new services, teach them how to take care of their teeth at home, and demonstrate your genuine interest in their dental health. Additionally, your practice will be the first one your patients and potential patients think of when they need an appointment with a dentist with a regular and timely email newsletter. Furthermore, they will be able to find your practice’s contact information within seconds!
Marketing analytics from digital marketing campaigns are valuable
A high volume of analytical data will be generated by a quality digital marketing campaign. Data such as this can be used by a digital marketing agency to measure the effectiveness of your dental marketing campaign. Data analysis can provide a variety of insights, such as how many people opened your message, how many clicked on embedded links, or what specific information triggered a reaction. Your practice can use this information to identify which messages resonate best with customers and to tailor your email and content to do so.
Contact a Professional Digital Marketing Agency
Managing a digital marketing campaign themselves is simply out of the question for most dentists, who are busy removing tooth decay, filling cavities, advising clients, and (even) doing payroll. Breadcrumbs is here to assist with its professional digital marketing services.
We have the skills and expertise to help you increase your brand’s online visibility, upgrade your website, or create an effective campaign strategy for digital marketing for dentists. You will generate more brand recognition and revenue if you make the most of your online presence with a strategic dental marketing campaign that matches your business goals. Contact Breadcrumbs now to get started.